Why is SEO important for your Brand?

  • SEO ranking will give 20x-30x more CTR than Google ad rank on the first three spots.

  • SEO ROI compounds with time unlike Ads which eats a big pie of your profit margins.

  • SEO can establish your brand as an authority and thought leader in your niche.

  • SEO will help you diversify your revenue stream and make your profits consistent.

Our Process

Rankpot has battle tested processes in place depending on the size of the brand we are working with. For smaller brands, we follow a hands-on approach taking care of all the aspects of SEO campaign from start to finish. For larger brands, our process gets more collaborative and we work closely with your marketing team and could use the internal resources as per the need.

#1 - Keywords Research

We research your audience and create a buyer persona. Then we analyze search and buyer intent to find top ranking keywords, including competitor analysis and industry trends. We start with long tail keywords and build topical authority via keyword clustering. This requires extensive research and planning.

#2 - Technical and On-Page SEO

We start by conducting a technical audit, reviewing your website's code, core web vitals, and improving all technical aspects, including loading speed, mobile friendliness, canonical URLs, schema markup, XML maps indexing, and removing broken links. Then we improve site architecture, optimize category and product pages, perform internal linking, and optimize images and meta tags to help search engines find and rank your website.

#3 - Content Creation

To create a winning content strategy, we use methods such as building topical authority, hub and spoke, or skyscraper, depending on the target audience, competitors, and budget. We know that high-quality content is crucial for establishing authority. That's why we work with top copywriters to produce content that both crawlers and readers love.

#4 - Link Building

Link building boosts your brand's search engine authority. Our high-quality content earns us hyperlinks from other websites, and we also use guest blogging and manual outreach to acquire relevant links. We encourage omni-channel marketing with our content, which drives content discovery and generates more backlinks to your main website.

#5 - Measurement and Improvement

SEO is an ongoing process and we work, monitor and improve on it every single day. Whether it’s Google Analytics, GSC, Ahrefs, Semrush or Screaming Frog, we have our eyes laid on them. Our team focuses on boosting website traffic and organic revenue by doubling down on what works best and fine-tuning our content strategy with relevant keywords for increased revenue for your brand

Our Successful Campaigns

Brands that grew their organic traffic and sales

Result#1

Over a six-month period, Brandon's brand of plant nutrition experienced a boost in sales, with a 140% increase in organic traffic.


Result#2

In just four months, Keshav's jewellery brand witnessed a surge in sales, with a remarkable 188% rise in the organic traffic.


Result#3

After working with Rankpot for a year, Khalil's organic traffic increased by 265%, and 20% of his total revenue came from organic channels.


Result#4

Within four months of partnering with Rankpot, Emily's sustainable apparel brand experienced a 645% surge in organic traffic and increased sales


Result#5

In just four months, Megan's home décor brand experienced an incredible 753% increase in organic traffic and boosted its sales as well.


Result#6

Over the course of a year, Devon's green tea brand achieved a 261% rise in organic traffic and a 30% increase in revenue.

Why do brands strive to work with Rankpot?

100% Results Oriented

The real north star metrics for brands is profit. Our SEO strategy involves ranking category and product pages on the first page of google. The massic relevant traffic to these pages translates into more sales, and eventually more profit.

Fundamental Values

We believe in transparency, honesty, and growing together. We do not take clients who we can not help. We work hard towards making our clients excel and succeed. Because that is the only way it will move the needle forward for us too.

A-Z reporting

We do complete reporting of our work. That includes; content strategy, keyword rankings, on page and technical seo, traffic data, backlink profile, and recommendations to grow faster. Our current clients love us for the same. It’s our nerdy reports that are going to build your trust in us.

Tactical Approach

SEO is an ever evolving domain. With ML and AI coming into the picture one has to constantly evolve with it in order to stay at top of the game. We keep up with the latest trends and follow a stringent tactical approach. Right after onboarding the client, we spend the first two weeks working on technical auditing and doing research on buyer persona, search intent, winning keywords, and content strategy to create a blueprint for sure shot results.

100 Years of collective Experience

Some of our team members and mentors consist of the OGs who have been doing SEO from the time when even the term “SEO” wasn’t coined. Our team has mentors ranging from the top organizations and the most sought after search consultants. You are in safe hands.

What do other brands say?

Brands our Team members have worked with

Other Agencies

  • Usage of generative AI or Average writers for content

  • Consistent fear of penalized by Google for employing black hat techniques

  • Most agencies are generalists; they sell multiple services without mastering even one of those.

  • Huge clientele, thus lack in personalized attention to clients.

  • Inexperienced teams working on predefined SOPs

  • Binding contracts

  • Big promises, inconsistent results

Rankpot

  • We work with Top 1% of the global writing talent

  • Only white hat SEO, and genuine outreach to build backlinks

  • We only specialize in SEO. We drink and breathe it.

  • We are a boutique agency, we work with limited clients at a time.

  • Tailored strategies and over 100 years of collective SEO experience

  • Non binding contract

  • 100% assurance of results

FAQs

Yes. We do Keyword Research, On-page and Technical SEO, Content Creation, and Link Building. We don't sell any standalone service.

Yes. We prefer to sign a yearly contract. However, our contract is non binding. You can withdraw from the agreement any time between the contract tenure. Clients are charged on a monthly retainer basis through Stripe. Our retention rate has been 100%.

The onboarding starts right after the service contract is signed and the first invoice is paid. We send you a questionnaire where you are supposed to share some important details and objectives for your brand. After that you are supposed to give us admin or collaborative access to your Store, Google Analytics, and Google search console. We maintain 24/7 communication with you over slack.

Monthly report shows the progress in real time. We give you a complete analysis of the SEO being done for you. Keywords we are working on, technical and on page improvements made, content we created, and guest posts and backlink profile data for your brand. Apart from that there are metrics of Google Analytics, Semrush or Ahrefs, that helps you monitor the pulse of all inbound marketing of the brand.

A lot also depends upon the existing domain and page authority. If you are getting into SEO for the first time, you can expect to see results in six to eight months. If you are a brand already doing SEO, but not seeing consistent results. We fix the on page and technical loopholes in the first two weeks, and you may start to see results second month onwards.