HOW TO RANK YOUR PRODUCT PAGES ON GOOGLE IN 6 EASY STEPS!
You are already familiar with how to rank your website better on Google and get more organic traffic to boost your sales. But ranking your individual product pages on Google can be trickier than ranking your entire website. By following the correct techniques you can rank your individual product pages on Google and beat your competition at sales. We have listed down a comprehensive guide regarding how to rank your product pages on Google in a faster and easier way!
HOW TO RANK YOUR PRODUCT PAGES ON GOOGLE?
Ranking product pages on Google is pretty similar to ranking your website. It just requires some teeny tiny changes and alterations and voila you are on top of your game!
KEYWORD RESEARCH:
Starting off with the most common and basic step is keyword research. This primarily helps you understand the current scenario of SEO in the niche that you are working in. Doing extensive keyword research is beneficial for your product page in every aspect. Identify relevant keywords that target your niche and more specifically your products. Search and select keywords based on their search volume, user intent and competition.
ON PAGE OPTIMIZATION:
Just like ranking your website, on page SEO is very crucial for ranking your individual product pages. Check out the list for optimising On Page SEO below:
- Product Title: Include the keywords that are ranking for SEO and make it specific so that the users know when they see the title that they have been looking for it. Do not mind being creative and fun with the title as long as you include the traffic driving keyword.
- Product Description: Your product description should be all encompassing. It should include the benefits, the features and any other thing which you feel describes the product best. Play around with words and get creative but of course do not forget to use relevant keywords in the description. This is how the users will know that they have been looking for this particular product and thus it will boost your sales.
- Image Optimization: The images in your product pages should be of high quality but should load fast at the same time. It does not serve the purpose if you have high quality aesthetic images but they take longer than the page to load. It compromises with the authority of your page and does not add to your traffic. Make sure you use relevant keywords in the alt text of the image.
- Customer Reviews: Customer reviews are an important part of your sales. Everything is now slowly being shifted online, users find it hard to believe every store that they come across online. So it is very important to include the best user reviews under your products. This makes your website much more trustworthy than the ones who do not include user reviews.
SITE NAVIGATION:
Ensure a hierarchical and a logical structure for your website so that it is easier for search engines to crawl and index your product pages. Make an easy layout for your users so that they can navigate between your product pages smoothly. Ensure that the categories are well mentioned and are clear. Do not forget to add interlinks between your different product pages or related content blogs.
USER FRIENDLY EXPERIENCE:
One of the most crucial aspects to consider is to take into account the experience that you are going to provide your user in each of your product pages. There are some key points to keep in mind to provide the best user experience to your customers or potential customers. Google keeps a track of how smooth and user friendly your pages are and ranks your pages accordingly. To provide an user friendly experience to all your potential customers take a look at the list below:
- Site Load Speed: Loading speed is an important factor in ranking your product pages. It does not matter if your webpage is aesthetically appealing if it takes ages for your product page to load. People are becoming increasingly impatient and they don’t like to wait more than a second for your page to load. So you must take particular care while coding that your product pages load quickly and smoothly.
- Mobile Friendly: It’s not necessary that people will browse your page only through desktops and laptops. People scroll through product pages while on the metro, bus or in boring meetings. So you need to make sure that your product pages load equally smoothly on mobiles while maintaining its aesthetic quotient. Google indexes this perk and ranks your pages better.
- Product recommendations: Your users might be interested in other relevant products other than the one they are viewing at the moment. It adds to their smooth experience if you include relevant product recommendations below the product they are viewing currently. This helps to garner more traffic to your website as the more products recommended, higher are the chances of users to click on some of them and make more purchases than they intended to.
- Aesthetic Appeal: This might not seem a big deal at first but it is surely important to keep this factor in check. A poorly organized product page will not be appealing to the customers. They generally would not consider it genuine and pass it on as scam. A well color coordinated, organized and aesthetically set product page will be clicked on more. Customers will spend more time on your page and are more likely to make a purchase than one on a poorly set page.
MONITOR THE SALES:
Optimizing keyword research and your on page SEO is just not enough for ranking your product pages. You need to constantly monitor your sales and the traffic that you are getting from various backlinks and interlinked pages.
Google offers us free applications like Google Analytics and Google Search Console to monitor the sales and other attributes of your online ecommerce business. Setting up both Google Analytics and Google Search Console is very easy. Once you have them running they will prove to be of immense help to boost your sales. You will be able to view the specific keywords you are ranking for and you can target them specifically in your product pages to get more organic traffic. You will also be able to view which particular page is bringing the maximum amount of traffic so that you can up your game with your other pages and be ahead in the race against your competitors. These applications also send you regular reports on bugs and fixes them.
SOCIAL MEDIA OUTREACH:
Leveraging your social media pages also drives traffic to your product pages and ranks them better in Google. Tap into all your social media pages like Facebook, Instagram and Twitter and optimize them to their full potential.
- Paid Advertisements: Advertise your products on social media pages. Many users will interact with your ad and will probably even give your product page a visit. This will add to your organic traffic and will be recognized by Google inevitably.
- Influencer Reviews: As a part of Off Page SEO, it is important that you interact with relevant influencers from your niche. Send them your products and ask them to collaborate with them. Their review posts through reels or videos can drive much more traffic than blog contents you post on your website.
- Social media handles: It is very essential to manage your social media handles especially Instagram in this era. Make your handle aesthetic and appealing to your customers. Put the link of your website and the product page which has the latest product launch. (Make sure that page has interlinks to other product pages!)
Understanding SEO can be a bit tricky at first. But once you get the hold of it you can use it in the right way to boost your sales by driving organic traffic to your website and individual product pages. Follow these tips properly and let us know how they have benefitted you!
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