SHOPIFY SEO CHECKLIST: 12 EASY TIPS TO RANK YOUR WEBSITE IN 2023
Having trouble garnering organic traffic to your website? Do not worry at all as you are on the right page to solve your problem. Setting up your Shopify store and the website is just the first step. The real challenge begins when you need to rank on the top of each web search page results. Let us take you through how you can rank your website in 2023. This is the Shopify SEO Checklist and here is all you need to know about ranking your website in 2023
SHOPIFY SEO CHECKLIST: TIPS TO RANK YOUR WEBSITE IN 2023
To make the most out of your Shopify store, it is essential to optimize it for search engines which will help you rank your website better. Here are some key tips to rank your website in 2023:
- KEYWORD RESEARCH: This is the most important step in ranking your website. It is crucial that you use specific keywords related to your products to garner more organic traffic. You need to research keywords that are ranking and after identifying them you need to incorporate them in your product page, image alt texts, product descriptions and page title. Make sure you do not overuse or cluster too many keywords in your website but rather do it neatly and subtly. You can use tools like Google Keyword Planner, SEMrush and AHREFS for the same. Check out the keywords your competitors are ranking for and try to outperform them by using relevant keywords.
- USE CLEAN AND SEO FRIENDLY URLs: It is always advisable and best to use clean and SEO friendly URLs for your website. Including SEO optimized keywords in your URLs could be of immense help to land your website on the top of web search pages. Avoid using numbers and special characters and instead use descriptive and clean keywords in your URLs. This helps Google to identify your website quickly and helps it understand what your website is about and thus helps it rank better in search results.
- OPTIMISE STORE TITLE AND META DESCRIPTION: Whenever a customer searches a product, it is the title and the meta description that appears first to give a basic understanding regarding what the website is about. Using SEO optimized keywords in your store title and meta description will help Google understand your website and rank it better in web search pages.
- USE INTERLINKING: Interlinking helps search engines understand the structure of your website and how your pages are related. Using a minimum of 2-3 interlinks in your page will help you garner more organic traffic. This way more of your pages will be found by the customers and Google will keep a track of this and ultimately rank your website among the top 4 web page searches if you can successfully create an interlinking network among all your pages.
- OPTIMISE IMAGES: Using high quality images for your website not only makes it more legitimate but also helps you gather traffic. Keyword research is particularly helpful while optimizing the images for your website as well. Your website should have images relevant to your product and each of them should have an alt text which includes the correct and relevant keywords. Image optimization can also be done through using descriptive image file names and captions that incorporate neatly the SEO targeted keywords.
- MONITOR ANALYTICS: It is crucial for you to install Google Analytics after you have set up your Shopify store. This will help you regularly monitor the traffic your website is able to garner. Google Analytics will give you a detailed report of which pages are performing well and which of them lag behind in doing so and need improvement. It also gives you an overall report of how much traffic has increased overall. The more data you get the better your marketing decision is.
HOW TO SETUP GOOGLE ANALYTICS TO YOUR SHOPIFY STORE IN 6 EASY STEPS!
HOW TO SETUP GOOGLE SEARCH CONSOLE TO SHOPIFY STORE IN 5 EASY STEPS
- LEVERAGE SOCIAL MEDIA: Using your social media handles like Facebook, Twitter and Instagram is a smart move to garner more traffic to your website. Promote your products on each of your social media handles, engage with your followers, ask them to share your posts and products and try to collaborate with influencers. This will increase the visibility of your store and drive more traffic to your website. In this age where maximum business is online, you must tap into your social media handles and give them as much importance as your website because they are a crucial step to get more organic traffic.
- OPTIMISE PRODUCT PAGES: Each of your product pages should have an unique yet relevant title and description with SEO targeted keywords. Do not forget to use high quality images that make your page look presentable, neat and relevant to optimize your product pages. Incorporating keywords and images helps Google to spot your website better and thus rank it better in search page results.
- IMPROVE SITE SPEED: One of the most important factors to rank better in web search page results is to have a fast and optimized site speed. No one likes a website which takes ages to load and thus abandons it for a website which has a much higher download speed. It is crucial for your website to have a high downloading speed both on mobiles and desktops/laptops. To improve your site speed you can compress your images without compromising on its picture quality, use a content delivery network (CDN) and minimize and simplify your codes. These will help a lot with your site speed and conversely help garner more organic traffic as people will click onto your website as it has a better performing speed.
- BUILD HIGH QUALITY BACKLINKS: Yet another important step to rank your website is to build high quality backlinks. After setting up your Shopify store and website and garnering a respectable traffic to your page, you must now focus on acquiring backlinks from reputed and established sites in your niche. This not only makes your website more authentic and legitimate but also makes it more visible to Google. Backlinks help to increase your store’s domain authority and conversely helps it rank better in search page results. The backlinks should be divided into 30% on product pages and 20% in blog posts and remember to use different keywords in your anchor texts.
- GUEST POST ON WEBSITES: Guest posting on websites is a smart way to expand your store and attract more traffic to your website. Guest posting refers to writing blogs or posts on other websites related to your niche. After shortlisting the websites belonging to your niche, reach out to them with your ideas of post and samples of your previous works. Convince them why you will be of value to their website and go ahead with publishing your article on their website adhering to the established guidelines of guest posting. After publishing your article, make sure to share them on your social media handles to get more organic traffic.
- INCREASE THE NUMBER OF CATEGORY PAGES: Your website needs to be very simplified for the best user experience. This will help you gather more organic traffic to your website. Increase the number of category pages of your products and optimise them with meta tags to make it easily comprehensible for users. The variety and simplicity of your website will make the visitors repeat customers and thus help you rank in web search page results.
EXPERT OPINIONS:
We are not putting out advice just like that. We are simply elaborating on the points highlighted by our SEO experts. SEO experts like Neil Patel (digital marketing expert, co founder of Crazy Egg), Brian Dean (founder of Backlinko), Aleyda Solis (renowned international SEO consultant and speaker), Barry Schwartz (founder of Search Engine Roundtable) and Rand Fishkin (founder of Moz) have all opined that a successful SEO strategy requires a combination of high quality content, a strong user experience, keyword research, link building, strong backlinks and technical SEO optimization.
FINAL THOUGHTS:
In conclusion, optimizing your Shopify store is crucial for driving traffic and increasing sales. By following the tips and strategies outlined in this Shopify SEO Checklist, you can improve your site’s search engine rankings, increase visibility and attract more organic traffic to your store. With dedication, patience and a commitment to continuous improvement, you can achieve long term success with your Shopify store and stand out in a competitive online marketplace.
Leave a Reply